The success of your event depends in part on a good communication campaign. Video is thus a tool of choice with many advantages, such as the possibility of broadcasting it on several communication channels at the same time. In just a few clicks, you can share a promotional video on your website, in your e-mail campaigns, on different social networks (Facebook, Instagram, Twitter), or on video platforms (YouTube, Vimeo).
1. Communicate in video before the event
A teaser or trailer is essential to launch your communication campaign. The Larousse gives the following definition: “The initial phase of an advertising campaign in the form of an enigma, intended to arouse and maintain the attention of the public. “According to the video hosting platform Wistia Video Analytics, 80% of people who watch a video under one minute are attentive to it; and as the length of the video increases, this figure decreases. Your teaser should therefore be short, punchy, and its first few seconds should captivate the viewer.
Use fast transitions and succinct messages to create dynamic video. This way, you’ll get right to the point and keep the viewers attentive to every detail of your video.
Telling your story and giving key figures
A video recalling the highlights of your past events is a good way to retrace the history and creation of your event, with its key dates and the people involved in its success.
Launching your ticketing
At the opening of your ticket office, it may be relevant to publish a video to inform people about the opening date, the registration process, the price of the different tickets… Your video will be a very good complement to your teaser, and will probably be seen by people who have missed it. This video will give confidence and envy to potential participants. You need to incorporate what is called a “call-to-action”, which is a call to action, which can take the following forms:
- “Find complete information on our website www.nomdelevenement.com”
- “Sign up by clicking the button above.”
- “Follow us on Instagram to find out who the next headliners are.”
Broadcasting interviews and reports
Raise the pressure on people who are still hesitant to participate in your event. Go behind the scenes of the event, conduct interviews with the main protagonists, and make your event feel unmissable!
This is the last video to be prepared before the event. Your participants need practical information to get to your event with peace of mind. Facilitate their experience and gain their trust simply. Their loyalty will only grow stronger in the future. It’s also a good time to remind latecomers who forgot to book their tickets. Once again, think about the call-to-action that links to your website or your Weezevent mini-site.
2. Bringing the event to life
Absentees aren’t always wrong. Especially when you organize several events on different dates. If you are counting on a renewal of the public, in addition to regulars, you will have to capture the important moments of your event to broadcast them afterwards. Whether live or after the event, on Facebook, Instagram, YouTube or any other medium, share videos of your event. According to Facebook, “live” videos generate three times more views than so-called “classic” videos.
If you want to be active on social networks, publish at different times of the day. Start with your event’s program, with speakers and highlights. Then, publish exclusive information about the day’s proceedings: results, interviews with the protagonists, quotes from participants. Instagram is very suitable for this practice, especially with IGTV, whose principle is detailed here. In the evening, it is interesting to make a video recap of the day so that the participants can remember it and those who are absent can get a clear idea of it.
3. Continue after the event
Publish an aftermovie
After the event, it is important to continue to communicate to maintain a link with your participants. A summary, known as “aftermovie”, is appreciated by the participants. It is used to highlight the highlights of your event: testimonials from participants, awarding of trophies, key figures. As with the teaser, the format should be short and punchy. It should make participants want to come back and absent participants want to attend your next events.
Thank participants and partners
Valorize your participants, your partners, and all the people who contributed to your event by thanking them in a special video. They will feel valued and understand that you have appreciated their presence.
This can be an opportunity to tease your next event with photos or videos from the finished edition. Many options are available, but you must keep in mind that communication around your event is essential. The arrival of participants at your event and therefore its success depends on it.